What is Activity Stream?

Activity Stream


Some Basic Usage So Far

  • ~3.4 Million new tabs
  • ~0.7 Million events (clicks, bookmark, search, load more, block, delete)
  • ~34,000 distinct users who opened at least 1 new tab
  • ~26,000 distinct users who interacted with activity stream at least once










Monthly, Weekly, Daily Active Users










Distribution of Event Types










WHOA, Those Clicks, Tho!










When Are All These Events Happening?










How Long Are People Spending on the Page?










When Are People Spending More Time on the Page?










BUT WAIT! Those active weekend users tho!










What Are People Really Doing on Weekends?



















How Are People Starting Sessions?



















Sooooo… are people coming back??

Weekly Retention










Thank You!

msamuel@mozilla.com


See the dataz: http://emtwo.github.io

Ask for moar dataz: https://github.com/emtwo/emtwo.github.io